As we move through 2025, the U.S. motorcycle market is facing several challenges including rising costs, cautious buyers, and slower dealership activity. According to recent industry data, overall U.S. motorcycle sales were down about 9.2% year-to-date as of mid-2025 compared to the previous year.
Despite the slowdown, some brands and models continue to perform strongly. Here’s a look at which manufacturers and motorcycles are standing out this year.
Leading Motorcycle Brands in 2025
Kawasaki
Kawasaki surprised many by overtaking Honda in U.S. sales during the first half of 2025. Reports show a 17.7% year-over-year increase in Kawasaki’s market share. Riders continue to praise its lineup for performance, value, and reliability.
Honda
A long-time leader in U.S. motorcycle sales, Honda remains one of the most trusted names among riders. However, data shows a slight decline in volume in early 2025 as competition intensifies and economic uncertainty affects purchasing decisions.
Harley-Davidson
Harley-Davidson continues to dominate the heavyweight cruiser market but has seen softer demand in 2025. Analysts cite higher prices and changing rider demographics as contributing factors.
Takeaway: Kawasaki and Honda remain the most accessible choices for parts, service, and resale value. Harley-Davidson remains a lifestyle icon but faces a narrower buyer base.
Popular Motorcycle Models in 2025
While exact model-by-model data can be limited, several motorcycles have consistently appeared on dealer reports and enthusiast lists as top sellers in 2025:
- Kawasaki Z650: Popular for its lightweight handling and mid-range power, appealing to both beginners and experienced riders.
- Honda Rebel 1100: A modern cruiser that combines comfort with everyday usability.
- Yamaha MT-07: Known for its responsive engine and agility, making it ideal for city riding.
- Indian Scout Bobber: Classic styling meets strong performance, keeping it a favorite among cruiser fans.
- Suzuki SV650: Affordable, reliable, and easy to maintain, still one of the best all-around street bikes.
These mid-displacement motorcycles (500cc–800cc) continue to attract riders who want a balance of power, efficiency, and comfort for both commuting and weekend rides.
Key Market Trends for 2025
- Sales are slowing overall: The market is down approximately 9% as of mid-2025, signaling cautious consumer behavior.
- Riders value practicality: Bikes that serve multiple purposes, such as commuting and touring, are outperforming niche models.
- Affordability matters: Mid-range motorcycles are in higher demand than premium models as riders seek better value for money.
- Electric motorcycles remain niche: While still a small segment, electric models are slowly gaining visibility in major cities.
- Parts and service support are critical: As buyers focus on long-term ownership, reliable parts and maintenance access have become a deciding factor.
What This Means for NYC Riders
If you are a New York City rider, these trends can guide your next motorcycle purchase or maintenance decision:
- Brands like Kawasaki and Honda are safe bets for availability, dealer support, and parts supply.
- Mid-size bikes offer the best mix of power and agility for city riding.
- Cruiser enthusiasts may face longer wait times for parts or higher maintenance costs depending on the brand.
- Riders storing or transporting new bikes can rely on professional motorcycle transport services to keep them safe in transit.
Looking Ahead
The 2025 motorcycle market shows that riders are focusing more on practicality and value than ever before. The most popular motorcycles in the United States this year reflect a balance of style, reliability, and affordability.
Whether you’re buying a new model, maintaining your current ride, or preparing to move your bike between boroughs, MAD Transpo NYC can help keep it safe every step of the way. We provide insured, professional motorcycle towing and transport across all five boroughs and beyond.
👉 Book a Tow or Transport Now or call 929-265-0526 to schedule your pickup today.